Business of PR & Code of behavior 09 May 2007 03:07 pm
Is it public relations or personal relations?
Public relations is the art of managing communication between an organization and its key constituents to build, manage, and sustain a positive, realistic reputation.
It is developing rapport and good will through a two way communication process, and fostering positive relationships between an organization and its target constituents.
Having directed the business operations of our PR firm for 20 years, it strikes me that every one of us could benefit by conducting our relationships with others by being honest, cordial, credible and always reputable. That does not always happen.
We strive to produce positive PR results for our clients with those qualities and performances in mind, why not let those practices fill our everyday lives. Twenty years of cultivating excellent vendor relationships has paid off in spades. I’ve had vendors turn around printing projects in hours, duplicate DVDs while I wait as well as many others going above and beyond. People recognize and reward those that treat them well.
It’s not that hard to be nice and smile. My grandmother used to say, “Sugar goes farther than salt.”
What would our world be if each of us took heed?
Posted by Sandy
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