The Byline: PR and Marketing Insights from Eiler Communications

The new term “Google Effect” will come to have a very precise and good meaning for the Ann Arbor Region, and Michigan, as we move forward with economic development. Coined last week by SPARK CEO Mike Finney in an interview with Tom Henderson of Crain’s Detroit Business, it referred to the new move to Ann Arbor of Barracuda Networks, a Silicon Valley based anti-spam, anti-virus software firm.

“Google Effect” refers to Google’s moving here last year and the positive flow of interest in our region due to our number one position in the recent Knowledge Worker Quotient survey by Expansion Management magazine.

Top 10 Knowledge Worker Metros

1. Ann Arbor, Mich. MSA
2. Washington-Arlington-Alexandria, D.C.-Md.-Va.-W.Va. MSA
3. San Francisco-Oakland-Fremont, Calif.
4. Boston-Cambridge-Quincy, Mass.-N.H. MSA
5. Durham, N.C. MSA (tie) San Jose-Sunnyvale-Santa Clara, Calif. MSA (tie)
6. Boulder, Colo. MSA
7. Madison, Wis. MSA
8. Iowa City, Iowa MSA
9. Ithaca, N.Y. MSA (tie) Seattle-Tacoma-Bellevue, Wash. MSA (tie).

It is good to have some positive news to report so let’s all be aware that economic recovery takes time and will occur periodically.

Larry Eiler

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