About Eiler Communications &Marketing &Public Relations Tools 05 Jul 2007 12:59 pm

What is PR?

“There’s no accepted definition of PR these days but we think firms could define themselves by what they do.” Jack O’Dwyer’s Newsletter, The authoritative source for the PR field, February 15, 2006.

“As advertising struggles, PR steps into the breach.” The Economist. January 21, 2005.

The credibility, believability of PR, is high and has been rising for some years.

But what is it?

We define it now in terms of deliverables, our products. Go over this visual of our products for three minutes. We think you will no longer wonder what PR is.

Please double click on the grid for easier read.
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Larry Eiler

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