Marketing 22 Aug 2007 11:15 am
Left brain expands to show marketing/PR results
I like to study left brain/right brain issues because when you build your business you need people with complementary strengths from each side of the brain to make it work well.
The left side of the brain is generally regarded as more logical; the right more creative.
Most creative firms have long been dominated by right-brainers with creative orientations, not left-brain people. But that is changing fast.
I’ve noticed a trend to left-brain thinking in marketing because managers want to measure results of their PR and marketing campaigns to determine return on investment.
Deliverables are being sought and metrics are being applied to see who is reading information and what they are doing about it.
This left-brain movement is bringing some science into PR and marketing to help measure results.
Posted by Larry
Save This Page
Subscribe to this site