Michigan Positive 24 Sep 2007 01:06 pm
Internet marketing panel at e2Detroit
Internet marketing strategies — a topic many people are educating themselves about — will be discussed by experts at the annual e2detroit conference next Tuesday,October 2, 1:30 – 3:10 p.m. Matthew Naegle, a Google AdWords strategist in Ann Arbor; Linda Girard, founder and visinary of Pure Visibility, an Internet marketing firm in Ann Arbor; and Apurvi Desai, marketing and PR manager of Asterand, Detroit; will join me to present a focused overview of what Internet marketing is all about. We’ll be in the McGregor Conference Center, room J, for two 50-minute presentations.
Lots of people want to learn about new media and how to use the Internet to reach customer and make sales. This sessions is aimed precisely at what people want to know. What is Google AdWords and how does it work to help me reach customers? What is SEO (search engine optimization) and how can it work for me? How do I unify various new media Internet techniques to be the best for my business?
Mr. Naegle will cover AdWords; Ms. Girard SEO; and Ms. Desai how various strategies with Internet marketing tools work together to benefit your business.
They’ll answer a series of questions that I will pose, including:
What is needed to be successful with an Internet marketing strategy?
What about budget?
How do I drive more leads to my site?
How do I get started?
What future innovations is Google planning in terms of on-line marketing?
Why is performing visitor behavior analysison your site important?
With the Internet growing rapidly as a source for reaching customers directly to generate knowledge of your business, you will want to hear from these leading people and companies.
Posted by Larry
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