Electronic PR &Social Media &Technology PR Insights 15 Jul 2008 11:32 am

Follow up: PR Technology Presentation

CEO of Eiler Communications Larry Eiler recently gave a presentation at Eastern Michigan University entitled PR in Marketing: How the Lines Are Blurring as Technology Grows as a Driver. The presentation discussed how the methods of gathering information and conducting research are constantly evolving and how PR technology is changing. Larry discussed how people rely on the Internet or “Emedia” for news/information. People no longer have to go to the library when doing research most have the technology to do the research from their home or office, and some can even do it on the go through a cell phone or PDA. As a senior in college, I strongly believe that no one uses e-media or social media more than high school and college students. As of lately e-media and social media has broke its way into the PR and advertising world. Major firms and corporations are now using technology such as blogs, podcasts, and some businesses have even used social media outlets such as myspace or facebook for advertising and electronic PR. People are now turning to the Internet for news, research, and information.

E-media has not only helped me tremendously for daily tasks but it has also taken a huge load off of my shoulders. For example, I am 6’10 tall and it used to be impossible to find clothes that would fit me properly. It is funny now that I look back on it because most of my outfits probably looked like I was stuck in the 70’s or 80’s for a good part of my junior high years. When stores started to implement online shopping it was then that I could actually dress normal and try to fit in. With the new online shopping craze, many stores started to carry plus size clothing that would fit me. Not to mention the development of search engines such as Google, this helped me tremendously in my quest for big & tall clothing. Instead of looking through different clothing brand websites, I could now just search big & tall and numerous sites were provided by a single search engine. This was great, not only could I start to dress presentable but the convenience of shopping from my couch rather than spending the whole day at the mall watching my mother shop.

Social media has not only done a lot for me but others as well. Sites such as facebook and myspace have helped a lot of people keep in touch with friends/acquaintances from their past. Blogging has been incorporated into almost every corporation or business website. This helps businesses tremendously because they get live feedback from everyday people. If these businesses receive negative criticism, they get the chance to apologize directly to their audience and state not only their solutions but also an alternate point of view. The main gist of this presentation is that e-media and social media are constantly evolving. In the closing of the presentation, Larry compared these breakthroughs to the Industrial Revolution but in comparison, this is the Information Revolution.



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