Business of PR 15 Jul 2008 11:37 am
Why learn about PR?
Everything on my resume screams pre-med. I think I was bred and expected by my parents to become a doctor but as soon as I entered college, I took control of my own future and chose to fulfill my desire to learn about public relations and the social media.
Now why would any parent-loving child want to do that? Because I think one of the most important things in life is building relationships with other people, and as we all know, communication is the key to element to any working relationship. I wanted to learn how to better communicate, professionally.
It’s tricky. PR builds relationships with a range of professionals, analysts, trade, businesses and regional media. You have to know how to reach the right media outlets –specific writers and editors- with the right message at the right time. It is like the liaison in between the company/business and the media. The way I see it is this, in order for a company to get it’s product/service to its buyers, they need to go through the media and it’s not always easy to get the attention that you want. In today’s world, there is so much media and news going on it’s hard to create an identity and finding your niche market for yourself/company/product/technology/service/etc. but that’s where PR comes in.
I’m finding out that there is much to learn about communication in this field, we communicate through so many different channels such as blogs, search engines, phone, social networks such as facebook, my space, linked in, and twitter, e-mails, news releases, newsletters, and basically, if information can flow through it, we use it.
Developing skills for communication is exactly what I’ve come here to learn about, therefore, I couldn’t be happier interning here at Eiler Communications, a PR firm that specializes in media relations, social media and professional writing.
Connie
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