The Byline: PR and Marketing Insights from Eiler Communications

To be honest, I had no idea what I was doing when I first started blogging… (judging by my lack of comments maybe I still don’t…) but, I’ve come to realize the importance of blogging to a Public Relations firm for 3 main reasons:

1. To get attention. Well, that’s the obvious purpose right? The number of journalists and editors who are reading blogs on a daily basis for content is increasing. In fact, according to a study sponsored by Novelli and Cymfony, “the majority of companies surveyed (76%) indicated that they have noticed an increase in media attention and/or website traffic as a result of their blog(s).” Interest in your PR firm blog helps both your clients and your company, a win-win situation. Blogs are an easy way to get your site noticed by search engines. It’s always exciting for me to hear that my blog has popped up on Google alert, meaning that somewhere in the vast World Wide Web I’ve written something that may be of significance to someone. You can also track the number of people who visit your site and where they come from through Google Analytics (http://www.google.com/analytics/).

2. It takes one to know one. A PR Firm can’t claim to offer or specialize in social media unless they are part of it. A blog should demonstrate their knowledge in the social media and in the public relations industry. Prove to reporters and clients that the social media is a tool you are quite handy with.

3. Provide insight to your firm. Blogs are more than just facts, links and numbers. They are written with opinion, analyses, and contain a more personal touch. From a blog, you can capture the character of the PR firm. Blogging really let’s readers get a sense of who we are, as individual people and as a part of the PR firm.

I’m still relatively new to being part of the social media, meaning that I’m still learning, but I hope in time that if I can generate attention from readers, demonstrate my knowledge in a specific area of public relations, and provide insight to Eiler Communications agreeable to their public image, I know that I will have achieved my goals as a PR firm blogger (and maybe start to get some comments…).

Connie

Save This Page

Trackback This Post | Subscribe to the comments through RSS Feed