Clean Tech &Ecofriendly &Environment &mobile marketing &Technology PR Insights &Thinking Green 24 Nov 2008 10:57 am

Implications of mobile marketing and its effect on public relations

Mobile marketing has been around for a few years but we are only now starting to see the global implications of its technology. As a society we are becoming ever more dependent on technology to run our daily lives.

Mobile marketing is an effective tool in connecting the audience to what they want. Two things in particular stand out on their own merit; and they are 1) mobile marketing can be marketed as green technology and 2) it’s instantaneous. Green technology is beginning to take new forms with eco-friendly cell phones and PDA’s. Even the simple act of charging the phone day and night, wastes energy. Although this problem may be harder to fix, one solution is not. By this I mean the paperless result of using the cell phone. With mobile marketing the option of paperless tickets, barcode scanning, and coupon vouchers being taken directly off your phone can greatly reduce the waste in paper.

The second aspect of mobile marketing that is extremely important is the instantaneous aspect of it all. With regards to PR the result can be the same as well: it is somewhat simpler because the product is getting delivered directly to the intended audience. There is no waiting and in most cases it is in real time so the technology follows the persons habits and actions. With information and news already old an hour after we hear about it, instantaneous access is a huge benefit of the mobile market.

Along with these two large points there are a few smaller reasons as well. First, it is personal. It is targeted at specific people and/or consumers and thus the strategy plays around those constituents. Secondly, mobile marketing is an ever evolving and exciting technology. The number of tools and products out there leave a lot to the imagination. This also presents a challenge to a high tech PR company because it needs to be aware of the trends and changes in order to successfully achieve its goals. Lastly, mobile marketing makes it easier to communicate, surf the web, make purchases, advertise, and so on.

With so much information out there, it is hard to denote one from the other as better. With the help of a public relations company and the ability for mobile marketing to reach a vast number of people it is becoming easier and will soon be one of the leading devices in advertising and communicating to the public.

Christian

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