About Eiler Communications &Blogroll &Uncategorized 01 Dec 2008 05:43 pm

The Magic to Brand Yourself

Why would anyone want to brand him or her self? It seems quite self-serving. It implies arrogance to believe anyone would care.

Branding yourself is the way to become known.

Given the fact that we all now can be commentators, “journalists” if you will, because of the Internet, and especially blogs, it is simple logic to be able to create a “name” of your name. This new movement in PR has helped to establish a bunch of names – people in their 20s to 90s and all between. It is a movement not just for companies doing PR in Michigan and the Midwest, but the world. Not just for techies doing PR, but for business people and executives.

If you can make a “name” for yourself through your commentary, you get more audience for your blogs or other writings. You make a name for yourself, your business through an article or book you author, organizations to are involved with, teaching speaking to various groups.

It is wise and prudent in this situation to create your own brand, build and promote your own name by branding yourself.

Paul Gillin is one of the pre-eminent brands in the blogosphere. As a former editor of Computerworld, once the core computer trade pub, Paul got into speaking, writing books, blogging and becoming an expert commentator on new media over the past decade. He does it right, authoring books and blogs at these sites:

Paul Gillin Communications

New Influencers book

Secrets of Social Media Marketing book

Innovations (Ziff-Davis Enterprise)

Mediablather weekly podcast

Geocaching Secrets (my next book)

Newspaper Death Watch

Paul and Dana’s Blog

He also speaks across the nation and here are a few current examples.

PRSA Teleseminar: Secrets of Social Media Marketing – Dec 2
New Marketing Summit, San Francisco, April 28-29, 2009
Getting Started with Social Media – Lessons from the Frontlines – Dec. 11, 2008
Secrets of Social Media Marketing Webcast with Paul Gillin – Listrak
How Businesses View Social Media – Gilbane Boston 2008, Dec. 4, 2008

I’ll write lots more about “the magic of branding yourself” — including tips from speeches I’ve given — in coming blogs.

Larry Eiler

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