Blogging &Business and Economy &Business of PR &Electronic PR &Marketing &Media &Social Media &Technology PR Insights 26 Jan 2009 06:00 pm

Women Bloggers? A new demograhic in social media/tech?

I was recently reading an article in Fast Company magazine about the most influential women in technology. The article was the second in a series that was originally called,
“ The Most Influential Women in Web 2.0.” The first article became a heated debate on many social media networks, including Digg because some readers felt the article was sexist. Sexist? Come on.

This lead me to think about what a disadvantage that women have had in the technology department by any metric: average salary, top-management representation, board memberships and many geographic areas like Silicon Valley are still just a boys club. In fact, most of technology seems to be a “boys club.”

The fact of the matter is now that social media has taken off with such rapid fire, women are becoming very influential and making a dent in the technology world. For instance, look at some of the executives of large social media and technology firms. Susan Decker, President of Yahoo, Sheryl Sandberg COO of Facebook, Megan Smith VP, New Business Development of Google.

What about some of the fastest growing social networking sites? Caterina Fake
Co-founded the photo-sharing elephant Flickr and then sold it to Yahoo for a reported $35 million. Everyone is buzzing about her highly anticipated project called Hunch, which is in development.

Women Bloggers? Look at the site http://www.blogher.com/ and you will find over
2,200 women bloggers and counting. This site has become its own community that even has its own blogging conference. Anyone can sign up and have your blog posted. There are even large advertisers on the site such as Cover Girl and Oil of Olay. Wonder what Eilsa, Jory and Lisa (the founders of Blogher.com) made on that contract?

It’s not just about money, although that is a great perk. Blogging allows us the freedom to write and discuss things that are relevant to us and to have them published. Anyone can blog and anyone can use blogging to drive traffic to his or her site, develop their own company or just have an opinion. It has become the way of communicating these days and it would be a shame to not take advantage of this great tool in marketing and PR.

Jennifer L Peak

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