The Byline: PR and Marketing Insights from Eiler Communications

Newspapers have always been considered the watchdogs of government, the courts, business, financial service. Their reporters use connections and research to ferret out and track down all manner of wrongdoing.

But the evolution of newspapers is changing that watchdog function. To where and to whom?

I suggest that media personalities who are in continuous communication with business, public, government, education, healthcare leaders may have an emerging role as “watchdogs” in the new social media, the growing source of society’s desire for “instant gratification of information.”

The function has to go somewhere. Who better than radio and media personalities who have connections, need content for their work, have access to spread the word via all the new and growing internet social media channels.

Where else can this function of “watchdog” go?

Larry Eiler

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