Ann Arbor, Michigan PR Firm &Business of PR &Electronic PR &Marketing Communications &Social Media 19 May 2009 10:24 am

Skittles: Taste the Social Media

It’s hip, it’s fun, but most of all it’s entirely original; it’s Skittles new website. If you haven’t gotten the chance to check it out yet, here’s the link www.skittles.com. Skittles created a fresh new site that is nothing but their Social Media pages. Their Facebook, Twitter, Wikipedia, Flickr, and Youtube pages make up the bulk of the website. This is a pretty daring move since they can’t very well control the information being shared. Skittles must have a strong belief in their brand because all it takes is one bad comment to start an avalanche of negativity. Looking at the comments left on their Twitter and Facebook pages this seems to be a success.

Skittles has done a great job appealing to the social media crowd, which, let’s face it, is pretty much everyone now. This website has generated all types of buzz over the website, surprisingly bloggers hate it. This is interesting because everyone posting on the site seems to love the idea.

Here’s a list of a few things I think Skittles could do to better the experience.
1. For it to truly be social media Skittles will need to step in and engage in conversation.
2. For the people who aren’t in to Social Media or just don’t understand it, there needs to be a out-out option that will bring you back to their old website. This way using an analytics site you can track the number of users on the new website versus the old which will tell Skittles when it’s time to switch back to the traditional style website.
3. The widget-like menu needs to be movable.

If they can change those three problems, then all that negative buzz over their website will begin to fade.

An over-whelming majority of blogs out there regarding this subject, seem to think it’s over the top or think that Skittles took the easy way out. Even so, Skittle’s new site has all the information that any other website would have but they did it unlike anyone else.

Kudos to Skittles for being bold and trying something never done before, but as great an idea as this is, I think it won’t last very long. This is a great way to temporarily boost interest in Skittles and learn about their customers; but in the end the hype will wear off and people will want the website back to the traditional style.

Christian Bittner

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