Comments on: Festival Season Goes Green http://blog.eilerpr.com/2009/06/17/festival-season-goes-green/ Eiler Communications is a public relations and marketing communications firm in Ann Arbor, Michigan, servicing established and emerging companies in the technology, healthcare, biotech and financial service industries. Tue, 30 Jun 2009 19:16:16 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Carl Weathers http://blog.eilerpr.com/2009/06/17/festival-season-goes-green/#comment-14762 Carl Weathers Tue, 30 Jun 2009 19:16:16 +0000 http://blog.eilerpr.com/?p=142#comment-14762 Case, another fine exploration of the emergence of "going green" in the marketing realm; as you note, government incentives and public perceptions provide a considerable impetus for companies, large and small, to go green. I have been having extensive conversations about the subject of going green with my employees, colleagues, and friends; never before in my life, not including the OJ trial, have I seen so much unequivocal and unrelenting belief in something across such a sizable spectrum of the nation. Can you think of a phenomenon even remotely similar? I look forward to the continued development of going green in the corporate world, and particularly your coverage of the subject. Several years ago it would have been unfathomable to think that we would one day live in a world where consumers would contemplate the environmental impact of their investments and purchases. Where will this green revolution lead us next? Case, another fine exploration of the emergence of “going green” in the marketing realm; as you note, government incentives and public perceptions provide a considerable impetus for companies, large and small, to go green.

I have been having extensive conversations about the subject of going green with my employees, colleagues, and friends; never before in my life, not including the OJ trial, have I seen so much unequivocal and unrelenting belief in something across such a sizable spectrum of the nation. Can you think of a phenomenon even remotely similar?

I look forward to the continued development of going green in the corporate world, and particularly your coverage of the subject. Several years ago it would have been unfathomable to think that we would one day live in a world where consumers would contemplate the environmental impact of their investments and purchases. Where will this green revolution lead us next?

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