Monthly ArchiveJanuary 2010
Uncategorized 27 Jan 2010 05:53 pm
Planning for and managing crises are valued components of public relations especially during economic downturns. The reputation and well being of all businesses, non-profits, schools and governments are at risk when there is no plan for action when the wolf is at the door.
“We just do not have a ready handle on how to handle the new situations we are encountering because of new situations due to the economy,” said the CEO of one large organization of businesses.
His plight is common. Bankruptcies threaten financial institutions in each of our 50 states. Governmental units, fire and police services and educational systems are under fire for redundancies in services or for financial mismanagement. Restaurants, banks, and other businesses routinely are hit by burglars. These are all crises. They involve doing business in ways that differ from normal times.
Here are seven steps that any organization can take to manage a crisis.
Publicly identify and acknowledge the problem. Frankness and honesty are always the best policy.
Say what you will be doing, when, and provide updates as you will acquire new information.
Identify situations as you are able. Explain them clearly.
Specify the steps that you will be or are taking to resolve the issue. Explain your role as spokesperson and provide 24/7 contact information.
Do not place blame.
Offer apologies, regrets, sympathy or whatever is appropriate to the situation.
Ask for help from relevant parties.
Seek engagement from those most directly affected.
Use collective ideas to plan how further situations will be prevented or communicated.
Promise to take actions to eliminate potential further situations.
State what will be done in assessing and evaluating solutions.
Explain how you will remediate the problem.
Emphasize management’s focus on prevention.
Uncategorized 27 Jan 2010 11:08 am
“I’m working on a dream
Though sometimes it feels so far away
I’m working on a dream
And I know it will be mine someday”
- Bruce Springsteen
If Bruce Springsteen can get his dream, why can’t you? According to the National Federation of Independent Business’ (NFIB) Optimism Index, small business’ hopefulness is out. In a time of economic hardship, companies are becoming increasingly pessimistic about their future. But why give up on your dream altogether? No one said being successful would be easy.
There are many ways for businesses to fight through the economic recession, mainly by cutting costs. First, save money on advertising. Joining social media sites such as Facebook and Twitter allows your company to promote itself for free. That’s right, I said free! By completing a simple sign in page, your company can create a profile that informs followers of important business or industry news. Additionally, join LinkedIn. By joining this site, your company has the potential to meet prospective clients and employees. Once again, membership is free and partnering with new clients can lead to a number of new opportunities.
By implementing these small changes, you can improve your company’s standing in today’s economy. Look at the glass half full and stay motivated. Follow in Bruce Springsteen’s footsteps and work on your dream to further the chance of making it a reality.
- Sami Kraslow