“Nerd” has attained positive new popularity across Michigan in the past few weeks since Rick Snyder, well known entrepreneur and strong advocate of building new businesses, began his “nerd” television campaign. As a former head of Gateway Computer and an investor in numerous technology businesses through his investment businesses, Snyder proclaims himself a nerd in the positive and meaningful sense — someone who passionately pursues intellectual activities and is familiar with all of the emerging technologies and businesses that are succeeding across the state.

Nerd is what many people may be emulating as we move inexorably toward Internet 2.0 — the latest iteration of technologies that are compelling all of us to learn anew — and to learn to use new media and technologies to our advantage. Internet 2.0 is commonly associated with web applications that allow interactive information sharing, interoperability, user-centered design and collaboration.

An Eiler intern from 2009 has an interesting blog post on Web 2.0 and its place in the college classroom. Case Ernsting interned for Eiler last year, learning the ins and outs of public relations and the developing field of social media marketing. Case continues to explore digital marketing in his new role as Marketing Representative at MetaSpring Web Design in Ann Arbor. In a recent post for MetaSpring’s blog, Case outlined some key issues with Web 2.0 as it relates to job preparation for today’s college graduates.

Web 2.0 for Your Career
We’ve speculated on the job market in a few posts on this blog. It seems like college grads have the deck stacked against them in many ways. Whether it’s the economy, or skill set, many job seekers are having trouble.

Web 2.0 is a valuable asset to any college grad’s resume. More and more companies are looking to expand their digital presence. As a result, they expect entry-level employees to have the ability to implement web-based strategies. As Casey’s post points out, many recent college graduates are unequipped for these roles.
Here is a clip of the Casey’s post entitled, “Career Development 101: Teaching Web 2.0 Tools in the Classroom”.


“Colleges need to step it up. As a recent college grad, I see academia’s sluggish embrace of technological innovation and Web 2.0 as a disservice to my fellow students. Today’s job market has suffered in these tough economic times, but employers still seek workers who can gather information, assess it and act. Those in the workforce already rely on the web-based information-gathering tools daily, but if you’re currently enrolled in undergraduate college classes, you probably don’t even know they exist.”

For the rest of the post, jump over to MetaSpring’s blog: “Piece of Our Mind”.