Ann Arbor, Michigan PR Firm &Entrepreneurs &Marketing &Michigan Public Relations Firm 07 Apr 2010 02:26 pm

CooLHeadS Values Counsel of Start-Up Groups

Start-up companies are becoming popular among entrepreneurs and experienced business people who have been “outed” from their jobs because of the economy and the implosion of the domestic auto businesses. This is true across Michigan and especially in the Ann Arbor region.

There are many organizations that provide pro bono counsel and services like business planning, investment, manufacturing, distribution, marketing, design, packaging.

CooLHeadS, which has developed its business to the extent it will show its creative new product, which covers heads and neck areas to prevent sunburn on hot summer and fall days, at the 12th annual EMU Exposure and Runway Show at Quirk Hall April 16.

CEO of CooLHeadS Tommy Green explains the firm has engaged the following groups, all pro bono, in his quest to organize and get the firm up and running:

The Sesi Business Plan Competition Committee (Paul Nucci, Richard King, Phil Rufe).
The B Side of Youth (Jack Bidlack).
University of Michigan Business Engagement Center (Nick Miller).
MotivateMichigan.org.
Michigan Manufacturing Association (Michelle Cordano).

“Having discussions helped mold my ideas into well-thought plans for execution,” says Green. “Each individual provided their own vision and insight on the project. “I listened, considered and put into practice. Each perspective gave me a truly different view of how CooLHeadS can become a solid business.”

Other infrastructure groups have developed in the past 10 years around the state are also available to help entrepreneurs — the Michigan Economic Development Corporation, Southwest Michigan First. SPARK, The Right Place in Grand Rapids, Tech Town, Automation Alley and its Entrepreneurial Initiative.

Investment wise, the Michigan Venture Capital Association and the five angel investor groups across the state also fulfill key roles for emerging companies as they grow. There are Ann Arbor Angels, Blue Water Angels, First Angels, Grand Angels and Great Lakes Angels.

The Small Business Technology and Development Center guides new businesses through professionals in its 12 regions covering the state with 60 offices and affiliates.

In academia, we have Michigan State’s Eli Broad College of Business, Michigan Ross School of Business’s Zell-Lurie Institute and Wayne State’s Tech Town.

The Great Lakes Entrepreneur’s Quest, a business plan competition since 2000, provides a great source of guidance through its mentors for new companies.

We have the infrastructure strengths that did not exist 10 years back. Let’s use the groups established to bolster new businesses as we march toward a better Michigan.

Larry Eiler

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