Media &Social Media 18 May 2010 02:34 pm

A new twist on the evolution of information-gathering habits?

Here is a breakdown of where respondents get their information according to a “Re:NEW Michigan®” survey April 15 -28.

Question: Where do you get news and information?

Comment: Are social media opinions and commentaries really capturing what these results show? Or do we remain in the “fad” stage where people are not discerning real news from opinions?

Looking at the substantial jump in the social media category, we would like to clarify this result a little better in our next poll in September. We think we uncovered something about how people’s information-gathering habits evolve. We believe that linking to news sites via Facebook & Twitter has become a “source” for many people online. The spread of news (case in point: Michael Jackson’s death or the recent oil rig disaster in the Gulf) became a trending topic over social media, where links to source material were shared.

“Re:NEW Michigan®” is a trademark of Eiler Communications (www.eilerpr.com), which periodically surveys a sample of businesses, healthcare and educational institutions, governmental and non-profit leaders on various topics of broad interest especially related to marketing.

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