Ann Arbor, Michigan PR Firm &Business of PR &Electronic PR &Marketing &Marketing Communications &Public Relations Tools &Social Media 26 May 2010 09:14 am

Surprising New Uses of Social Media Found in Survey

The use of social media has revolutionized the public relations and marketing world. According to Facebook, its users spend 500 billion minutes per month on the site sharing more than 25 billion pieces of content. Other social media sites, such as Twitter and LinkedIn, have reported similar results. Re:NEW Michigan, a trademark of Eiler Communications, conducted a survey in April to further investigate the growing prevalence of social media sites among Michigan businesses.

The survey compared to a similar survey from December 2008. Not surprisingly, social media sites such as Facebook, Twitter, YouTube, and LinkedIn all saw dramatic increases in usage in the time period between surveys. The biggest leaps came from Facebook and Twitter. Facebook saw a 28.5% increase in usage, and Twitter saw a 30.3% jump.

A more unexpected and enlightening trend was revealed by the results. Michigan businesses reported heavily using social media websites in seeking news and information.

This is most likely due to news sites directly posting on social media sites or links exist between these social sites and news sites.

Whatever the reason, survey respondents admitted to using Facebook, Twitter and blogs just as often as they use more traditional news sites such as CNN, MSNBC and The New York Times when they seek news and information. Many even reported using social media websites as their primary source of information.

This information poses the question of what the future holds for this evolving issue, both social media and news information websites. No answers yet, but here are some observations.

The benefits of using social media websites for seeking news and information are obvious. They provide the instantaneous results demanded by people’s quest for instant gratification of information. The large amount of time spent on these sites and the great amount of traffic to these sites is favorable for spreading a story.

But are social media websites sufficient in providing a business with all the information it needs, or are they simply being used to find leads that require further investigation? Do social media websites have the potential to make news information sites obsolete? Re:NEW Michigan plans to address these questions and others involving social media websites in our next survey in October.

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