The Byline: PR and Marketing Insights from Eiler Communications

Google has ruled the search engine market for quite some time and it still holds 65 percent of the search engine share. The emergence of Bing has created another search engine option but it only accounts for a little over 11 percent of searches in the United States. Although Google is firmly in control of the market, Bing has been accepted as a legitimate competitor, pushing Google to evaluate and update its product.

Google recently unveiled an edited version of its logo, new color scheme, the inclusion of images mixed with its search results, and most dramatically, a column appearing on the left side of search results. This column allows users to refine their searches, resembling Bing.

By continuing to evaluate itself, Google is positioning itself to keep a hold on the market. Google’s renovations may be necessary because BingHoo, a combination of Bing and Yahoo is expected to be unveiled later this year. The merger would combine Bing and Yahoo’s market share, giving it around 30 percent, putting it closer to Google.

Every business must recognize the need to continuously improve. There will always be improvements to be made and if you don’t make them, someone else will beat you out of the market.

Jaclyn Klein

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