Uncategorized 02 May 2011 04:40 pm

Social Media for the Rich

One of the newest emerging social media trends is the niche site. You may have heard of networking sites for dog lovers, cat lovers, business executives, moms, or even mathematicians; but do you know that one exists for the rich?

Social networking sites, such as Family Bhive, Peers, Pi Capital, Institute of Private Investors, and Affluence are offering the select elite a unique outlet for networking.

Family Bhive, for example only accepts wealthy individuals as members and their wealth must be verified before admittance. Members use the site to talk, arrange meetings and exchange investment opportunities, aside from the general public.

These niche sites vary in specifics, as some sites require membership fees while others are available free of charge. But the general idea remains the same: to connect the wealthy members of our society so that they can socialize, fraternize and talk business.

It is not surprising that members often taken advantage of this niche networking to initiate joint investments with other elites in private companies.

The most popular site in the United States is the Institute of Private Investors (IPI). It has more than 1,100 individual members and 140 professional firms.

So, who are the members of these exclusive networks? Celebrities, politicians, entrepreneurs and those who inherited wealth. If you don’t fall into any of these categories, don’t worry: there is a niche network out there for you too.

Jaclyn Klein

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