Marketing &Media &Social Media 20 Jul 2011 11:50 am

Google+ versus Facebook for Marketing your Business

As Google+ supposedly reached its 18 million user mark late last night, critics are beginning to wonder what amenities the social media website will offer within its business profiles.

The search engine giant has deleted most of its Google+ business profiles, which has left many companies and corporations anxiously awaiting Google’s next big idea. So as most revert back to their Facebook, LinkedIn and Twitter accounts, the question on everyone’s mind is whether Google+ will trump Facebook Pages?

Granted, Google has incredible search capabilities that Facebook can’t match, and has even outdone Facebook’s video chat capabilities with Google+ Hangouts. But what can Google+ offer to force social media execs to make the switch?

“Allowing businesses to chat directly with their users will assert Google+’s dominance over Facebook for business functionality,” believes PC World journalist Ilie Mitaru, “It will take us one step closer to customers and companies actually interacting in real time.”

There has also been recent criticism over limited room for creativity on Facebook Page layouts, leaving the social network vulnerable to Google programmers. “To dress up your Facebook Page, you generally need to know Facebook’s FBML coding language,” says Mitaru.

And as the Google-Facebook war wages on, a win is in sight for its consumers. Whether big or small, businesses will capitalize on such competition by having a great social media marketing tool at their fingertips.

Andrea Garcia

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