Category ArchiveEnvironment

Environment &Michigan Positive &Parenting &Thinking Green 19 Jul 2010 11:43 am

Ann Arbor is simply a “diamond in the rough”

Growing up in a liberal, tree-hugging college town is all I’ve ever known. My childhood was characterized by football Saturday traffic (although I missed the games to attend ballet class) getting treated to fantastic Indian, Arab and seafood fare, and plenty of long bike rides through Gallup Park or other bike trails in a green city I call home.

While I can admit growing up I may have taken my Ann Arbor’s assets for granted, going to college in a different state and reading plenty of headlines about my hometown’s national recognitions has got me thinking: do people know what they’re really missing by not living in Ann Arbor?

Here are some plausible credits that Ann Arbor’s recently snatched up: Money Magazine ranked Ann Arbor 46th in its’ 2010 list of “America’s 100 Best Small Cities.” The magazine coined Ann Arbor as a college town but with perks of a bigger city, boasting plenty of arts and culture. I couldn’t agree more. What would Ann Arbor be without the annual Art Fair, Hash Bash, and our year-round offering venues, such as the Michigan Theater, the Hands-On Museum and The Ark?

Ann Arbor isn’t just college-student friendly. Parenting Magazine ranked Ann Arbor fourth in its compilation of “10 Best Cities for Families.” In its list, the Magazine emphasized the “braininess” of Ann Arbor and it’s efforts to educate youth. According to the magazine, the city’s high school graduation rate is 94 percent and more than 64 percent of Ann Arbor residents have four or more years of college under their belts. In fact, the Ann Arbor School system isn’t too shabby, either. In it’s “America’s Best High School’s List,” BusinessWeek named Huron High School the school with the best overall academic performance in Michigan. I guess you could say I received a decent high school education.

Ann Arbor’s population is educated. We’re not a huge city, but we have flare. We’re eco-friendly. And we know how to dine well. What more could we ask for?

Rachel Krasnow

About Eiler Communications &Business and Economy &Corporate Communications &Environment &Rescue &Social Media &Wildlife 25 Jun 2010 12:24 pm

The BP Oil Spill & Social Media

As oil spills into the Gulf of Mexico, destroying land, ecosystems and livelihoods, social media is in the forefront. Whether it is the general public demanding a resolution, government officials seeking containment and public support or BP trying to restore its image, social media has spread the latest oil spill news faster than ever before.

Within hours of the British Petroleum and Transocean rig explosion, media personnel and the general public used Facebook and Twitter accounts to pass word of the explosion with friends and followers. Many of these social media users wondered who was to blame, what would happen to the fish and sea creatures calling the ocean their home and what affect the spill would have on those who fished for a living. Outrage and concern has continued to resonate throughout these social media sites following the explosion on April 20, 2010.

Thousands of BP critics have launched social media attacks for BP’s failure to prevent the disaster and its inability to stop the flow of oil. Hundreds of Facebook pages exist asking the public to boycott BP, while a fake BP Twitter account making fun of the company has reached a popularity well beyond that of the company’s actual Twitter account.

At the same time, the public has been posting and tweeting ways for others to help relief efforts in the Gulf. Posts telling people where and how to make donations have circulated the Internet.

The crisis communication carried out by the company is something that should be carefully observed. BP’s president, Tony Hayward, made several statements that have caused public outrage. Hayward belittled the scope of the situation in May and suggested that the environmental impact of the spill would be minimal. The company has yet to admit to doing something wrong but claims they are taking responsibility for clean-up efforts. In public relations, the best thing a company can do is to be completely honest about screwing up. BP was not.

The lack of interest and concern BP has shown is evident. The oil spill was a fantastic opportunity for BP to use social media as a communication tool right from the beginning. The company has made some effort to be active through social media- it has a Facebook page, Twitter feed and a channel on YouTube, which cost $250,000 to brand, according to Taylor Buley of . However, the problem is not what outlets of social media BP is using, but exactly how they are utilizing them.

BP should be using their Twitter feed and Facebook page as a forum for discussion as well as a way to answer questions and concerns from the general public. Instead of providing customer service and giving feedback, BP merely gives updates to what’s new in the Gulf. Courtesy of BP, there are plenty of informational videos about cleanup efforts and claims made against the company, but there is no channel of communication in which the public is asked for suggestions about the oil spill.

The company’s social media outlets have become a place for bashing the corporation instead of a forum for people to voice their opinions about a possible solution.

BP’s lack of care for the public’s input is apparent in their social media campaign, and it is a taking a toll on their reputation. If social media is going to be used during a crisis, in order to be successful, it needs to be facilitated so it is clear that the company is listening to its customers.

Jaclyn Klein and Rachel Krasnow

Ecofriendly &Environment &Thinking Green 25 May 2010 03:40 pm

“Go Green”

While many individuals and companies are finding ways to “go green,” uncertainties remain surrounding actual environmental harm. Some people don’t understand why such a movement is necessary and many more don’t understand what can be done to preserve the earth for our children, grandchildren and future generations. As much as I as a University of Michigan student find the phrase “go green” a challenge, I understand the necessity of a green movement.

There is a fixed amount of natural resources and as the population increases, those resources disappear. An earth saving alternative exists for almost everything we do, although it may not be the easiest option.

Did you know?
For every ton of paper that is recycled, the following is saved: 7,000 gallons of water, 380 gallons of oil, and enough electricity to power an average house for six months.

You can run a TV for six hours on the amount of electricity that is saved by recycling one aluminum can.

By recycling one glass bottle, you save enough electricity to power a 100-watt bulb for four hours.

The amount of wood and paper we throw away each year is enough to heat 50 million homes for 20 years.

About 110 million Americans live in areas with levels of air pollutants the federal government considers to be harmful.

Americans throw away about 40 billion soft drink cans and bottles every year. Placed end to end, they would reach the moon and back nearly 20 times

Eighty-four percent of a typical household’s garbage can be recycled.

Using recycled paper for one print run of the Sunday edition of The New York Times would save 75,000 trees.

If all the cars on U.S. roads had properly inflated tires, it would save nearly 2 billion gallons of gasoline a year.

As popular vacation ideas, cruises lines received letter grades of B- or less on their 2010 environmental friendliness. Friends of the Earth, an environmental group, evaluated the lines on sewage treatment, air pollution reduction, water quality compliance and accessibility of environmental information. Cruise’s are popular vacation ideas and are also extremely dangerous for the environment.

Jaclyn Klein

Environment 21 Apr 2010 02:58 pm


With the final casting of votes our duck was named “Clarise” She has been sitting on her clutch non-stop and we anticipate the hatching to be about the 28th of April. It’s amazing that we never see her leave the nest and it’s almost like she is hibernating. The baby pool I bought is going back to Target as I discovered that she has already picked out the water she will take her ducklings to. It has to have a lot of insects for them to eat. Apparently, they have the ability to eat insects shortly after hatching and once their feathers are dry she can walk them for up to three miles. So much for me worrying about them crossing our busy streets. Hopefully, we get to see our ducklings.

Environment 08 Apr 2010 02:31 pm

No Name Duck

We’ve had suggestions of Chrissie, Madeline and Ivy but would like more. She has been sitting on her nest for a week now, We never see her leave. It looks like she has flattened her body so she can cover all of the eggs. Murphy pays no attention to her but he is ket on his leash and not allowed to sniff.

Environment 02 Apr 2010 01:53 pm

Just Ducky

Last week our golden retriever “Murphy” who comes to work with us was intently watching something outside of Larry’s office door. There is a patio area that has lots of ivy ground cover. Something was moving in the ivy, Squirrel, no, a mallard duck! I soon noticed that the drake was walking up and down the sidewalk.

She pranced around and left. We think no nesting here. The next morning Murphy instead of running to the office door, takes a left and we hear the duck and we do not see her the rest of the day, but there are four green eggs in the nesting spot.

By now, my curiosity has taken over. Fascinating information on the habits of ducks.
She lays an egg a day until her clutch is filled about 10 – 12 eggs. She does not need to sit on the nest to incubate them until all are laid. It then takes about 28 days. She is now on the nest all of the time.

In my research I discover that as soon as they hatch and their feathers are dry she will take them for a swim. The nearest water is over a mile away. Of course, I go out and buy a kiddie pool, as it would be too dangerous for them to go to the pond. I now find out that she can take them up to three miles away to the wetlands that have the most food

Since she will be around for awhile, we’d better give her a name. Suggestions???

Ann Arbor, Michigan PR Firm &Business and Economy &Business of PR &Clean Tech &Corporate Communications &Ecofriendly &Entrepreneurs &Environment &Marketing Communications &Sustainable Transportation &Technology PR Insights &Thinking Green 17 Jun 2009 10:02 am

Festival Season Goes Green

On June 12, 2009 Main Street played host to the 9th Annual Mayor’s Ann Arbor Green Fair. Underneath the lush green leafy canopy of Ann Arbor’s city center, local eco-friendly vendors and businesses gathered to discuss, exhibit, explain and sell all things Green. Booths lined both sides of downtown Main Street between Huron and William with companies both large and small, profit (Whole Foods) and non-profits (Friends of the Allen Creek Greenway) encouraging visitors to focus on environmental-sustainability for the future. BikeFest, with tutorials and ideas on bicycle transportation was also included in the festivities.

The annual Mayor’s Ann Arbor Green Fair signifies the growth and opportunity the Green Industry represents in our current economic climate. The traditional preservation communities made their appearance at the Fair, but also notably present were industries that do not immediately suggest “environmentalist”. Examples of these include: The Bank of Ann Arbor, Amtrak and Ann Arbor division of the American Institute of Architects (AIA). As a casual onlooker and job seeker, I was pleasantly surprised by the amount of activity towards Green initiatives. Also particularly interesting is the governmental support of eco-sustainability. In addition to the Mayor’s continued backing of the Fair (scheduled in the heart of Festival season by the way), Washtenaw County showed off their ecological commitment with exhibitions on weatherization, water resources and environmental health. More on Washtenaw County’ s Green initiatives can be found at their homepage.

“Going Green” is no longer just a fad, but a serious consideration for any business leader or those looking for business or jobs. The sophistication of green-centric organizations was on display at last week’s Fair. A list of companies and businesses that appeared at last week’s Fair can be found here. The city of Ann Arbor listing for the event can be found here. In order to take eco-friendly businesses to the next step in terms of impact and economic stability, I believe it is time for these businesses to enlist traditional marketing and public relations expertise. The audience is ready to listen. Attendance of the Green Fair was bustling and curious. Each booth attracted three to four visitors and musical acts entertained at each corner. The Green Fair even out-paced the turnout of the Ann Arbor Summer Festival’s First Night gathering just 5 blocks north. “Going Green” is no longer simply the way of the future, but as the Green Fair showed, the future.

Case Ernsting

Business and Economy &Business of PR &Clean Tech &Ecofriendly &Environment &Leadership &Marketing &Media &Michigan Public Relations Firm &Thinking Green 05 Feb 2009 05:41 pm

Bailout Fallout

Last week I wrote about including “Going Green” in business plans of the future, not only to help the environment, but also to sustain company coffers. This strategy is readily apparent following General Motors (GM), Chrysler and Ford’s visit to Congress last month and their subsequent unveilings at last week’s North American International Auto-show (NAIA).

In December, the CEOs of Detroit’s Big Three trekked out to Congress on the wheels of their newest hybrid vehicles in search of a Bailout. Although the CEOs were successful in acquiring a $17.4 Billion loan, the trip cost the automakers a great deal of credibility and public perception. GM CEO Richard Wagoner defended the decisions of the last few years as “right for the time”. GM’s resolute decision-making resulted in sluggish development of fuel-efficient vehicles; a disparaging trend given the nimble (and successful) movements of Toyota and Honda. The U.S. auto leaders needed to become relevant and responsible once again. Like many businesses both in Michigan and around the world, they turned their focus to environmental issues.

The Big Three were able to secure the congressional loan on the merits of their plan to go green and produce hybrid vehicles; an act that will benefit all three companies financially and in the public’s eye. A report in the Michigan Business Review identifies the mission ahead:
“[Chrysler, Ford and GM] face the challenge of introducing new products while convincing the public that they’ll be around to build those products.”

These new products include a more fuel-efficient, direct-inject turbocharged engine called Ecoboost from Ford…which sounds cool enough to be in a Batman movie. GM is looking for big returns on their E-Flex platform in which vehicles are battery dominant and plug-in capable. Chrysler is making the most of its new bailout bounty by promising three electric vehicles by 2010, shocking to some. Until these new innovations reach the market, PR opportunities such as the NAIA and news reports must be considered deftly. Going Green isn’t enough anymore to sway the American consumer. Companies now must to show purpose with environmental measures, especially when they are receiving our tax dollars.

Case Ernsting

Business and Economy &Business of PR &Ecofriendly &Environment &market positioning &Marketing Communications &Thinking Green 28 Jan 2009 10:58 am

Public Relations & the Choice to Go Green

Are you going green? Do you know how to go green? At the Micro level, you might walk to the corner store instead of driving…or perhaps you turn off the lights when you leave the room. But at the Macro level, many companies have gone green in a big way. Earlier Eiler blogs have highlighted the benefits of “Green-ifying” your company and working with green organizations. I will point out the crucial role public relations plays after your company goes green.

Companies that go green are preserving the environment, but also preserving their revenues. New television commercials (IBM, Wal-Mart, etc.) are highlighting the economics of going green, but what about the beneficial public perception that goes along with these actions? As Larry as been pointing out in recent blogs, the concept of branding is evolving, but the reasons to brand remain the same.

Companies and corporations need to differentiate themselves from competitors now more than ever, and the opportunity to go green appears to be the newest source of market differentiation and corporate social responsibility. For instance, Wal-Mart is trying to wash away its less than stellar public perception by instituting long-term green alternatives. McDonald’s, in the throes of a brand shift towards healthier meal options, promote a healthy, green relationship with People for the Ethical Treatment of Animals (PETA). Additional globally-renowned brands going green can be found here.
The public knows the value of going green due to an increase in media attention. In today’s economy, that awareness and concern can be leveraged and turned into sales through savvy public relations practices.

So if I say, Coca-Cola is going green by focusing on energy protection…do you know what they’re actually doing? Inherently, we agree with this practice even if it’s not obvious what “energy protection” means. This is where your friendly Public Relations (PR) firm steps in. PR can bridge the gap between great ideas and the customer, especially now that the economy has stifled consumer spending. Companies are investing millions of dollars in creating new technologies and innovative ideas to protect the environment, but much of these success stories are not relayed to the public effectively With PR, brand messages are recognized instantly.

In an upcoming blog, I’ll look at how General Motors, Ford, and Chrysler are using forward-thinking green innovations to save their companies, as well as how the Big Three will benefit from involving knowledgeable PR methods.

Case Ernsting

Clean Tech &Ecofriendly &Environment &mobile marketing &Technology PR Insights &Thinking Green 24 Nov 2008 10:57 am

Implications of mobile marketing and its effect on public relations

Mobile marketing has been around for a few years but we are only now starting to see the global implications of its technology. As a society we are becoming ever more dependent on technology to run our daily lives.

Mobile marketing is an effective tool in connecting the audience to what they want. Two things in particular stand out on their own merit; and they are 1) mobile marketing can be marketed as green technology and 2) it’s instantaneous. Green technology is beginning to take new forms with eco-friendly cell phones and PDA’s. Even the simple act of charging the phone day and night, wastes energy. Although this problem may be harder to fix, one solution is not. By this I mean the paperless result of using the cell phone. With mobile marketing the option of paperless tickets, barcode scanning, and coupon vouchers being taken directly off your phone can greatly reduce the waste in paper.

The second aspect of mobile marketing that is extremely important is the instantaneous aspect of it all. With regards to PR the result can be the same as well: it is somewhat simpler because the product is getting delivered directly to the intended audience. There is no waiting and in most cases it is in real time so the technology follows the persons habits and actions. With information and news already old an hour after we hear about it, instantaneous access is a huge benefit of the mobile market.

Along with these two large points there are a few smaller reasons as well. First, it is personal. It is targeted at specific people and/or consumers and thus the strategy plays around those constituents. Secondly, mobile marketing is an ever evolving and exciting technology. The number of tools and products out there leave a lot to the imagination. This also presents a challenge to a high tech PR company because it needs to be aware of the trends and changes in order to successfully achieve its goals. Lastly, mobile marketing makes it easier to communicate, surf the web, make purchases, advertise, and so on.

With so much information out there, it is hard to denote one from the other as better. With the help of a public relations company and the ability for mobile marketing to reach a vast number of people it is becoming easier and will soon be one of the leading devices in advertising and communicating to the public.


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