Category ArchiveSustainable Transportation



Ann Arbor, Michigan PR Firm &Business and Economy &Business of PR &Clean Tech &Corporate Communications &Ecofriendly &Entrepreneurs &Environment &Marketing Communications &Sustainable Transportation &Technology PR Insights &Thinking Green 17 Jun 2009 10:02 am

Festival Season Goes Green

On June 12, 2009 Main Street played host to the 9th Annual Mayor’s Ann Arbor Green Fair. Underneath the lush green leafy canopy of Ann Arbor’s city center, local eco-friendly vendors and businesses gathered to discuss, exhibit, explain and sell all things Green. Booths lined both sides of downtown Main Street between Huron and William with companies both large and small, profit (Whole Foods) and non-profits (Friends of the Allen Creek Greenway) encouraging visitors to focus on environmental-sustainability for the future. BikeFest, with tutorials and ideas on bicycle transportation was also included in the festivities.

The annual Mayor’s Ann Arbor Green Fair signifies the growth and opportunity the Green Industry represents in our current economic climate. The traditional preservation communities made their appearance at the Fair, but also notably present were industries that do not immediately suggest “environmentalist”. Examples of these include: The Bank of Ann Arbor, Amtrak and Ann Arbor division of the American Institute of Architects (AIA). As a casual onlooker and job seeker, I was pleasantly surprised by the amount of activity towards Green initiatives. Also particularly interesting is the governmental support of eco-sustainability. In addition to the Mayor’s continued backing of the Fair (scheduled in the heart of Festival season by the way), Washtenaw County showed off their ecological commitment with exhibitions on weatherization, water resources and environmental health. More on Washtenaw County’ s Green initiatives can be found at their homepage.

“Going Green” is no longer just a fad, but a serious consideration for any business leader or those looking for business or jobs. The sophistication of green-centric organizations was on display at last week’s Fair. A list of companies and businesses that appeared at last week’s Fair can be found here. The city of Ann Arbor listing for the event can be found here. In order to take eco-friendly businesses to the next step in terms of impact and economic stability, I believe it is time for these businesses to enlist traditional marketing and public relations expertise. The audience is ready to listen. Attendance of the Green Fair was bustling and curious. Each booth attracted three to four visitors and musical acts entertained at each corner. The Green Fair even out-paced the turnout of the Ann Arbor Summer Festival’s First Night gathering just 5 blocks north. “Going Green” is no longer simply the way of the future, but as the Green Fair showed, the future.

Case Ernsting

About Eiler Communications &Ann Arbor, Michigan PR Firm &Biotech &Business and Economy &Business of PR &Healthcare &Marketing Communications &Michigan Positive &Michigan Public Relations Firm &PR Firm for Economic Development &Public Relations Tools &Sustainable Transportation &Technology PR Insights 24 Sep 2008 03:57 pm

Eiler Communications Diversified PR Portfolio

When I first started with Eiler communications as a Senior Account Manager I had most of my marketing/pr experience in high-end real estate, sales and restaurants. Since my tenure with the company I have been exposed to clients such as; VPSI, Inc, Genetics Squared, NSF International, Google, Silver Anti-Bac, Linux Box and many more in various fields. It has been an incredible experience for me to learn about so many diverse corporations and how they are contributing to the health and well being of our country.

For instance, Genetics Squared is in the process of developing a test that can help doctors determine how to treat certain types of cancers. By using personalized medicine we can possibly save the health care economy over 200,000 million dollars by being able to target the right procedures and treatments for different cancers. Imagine that?

VPSI, Inc is another client of ours that is helping all of us reduce our carbon footprint by providing alternate forms of sustainable transportation in the form of Vanpooling. To find out more about Vanpooling and VPSI go to http://www.pooling-resources.com, which is a blog that Eiler writes and maintains on behalf of VPSI, Inc.

NSF International helps protect all of us from the recent food scare(s) we have been trying to overcome the past six months. Recently, NSF provided a $1 million grant to a Virginia Tech professor of weed science to study the pathogen that causes bacterial speck disease of tomatoes. NSF is another example of a Michigan-based international business that is in the center of international issues. NSF International is an independent, not-for-profit organization.

Not only are the companies that we represent making a difference in the health and
well being of our nation, but I feel as if I can help make a difference by using the resources of a PR agency to spread the word. By using the correct forms of a market positioning strategy, we have found that we are able to get great marketing and public relations results for our clients and I am proud of that!